The competition in the ecommerce industry is vicious and for your business to stay ahead, you have to adopt more innovative strategies. A 2016 eMarketer study says the ecommerce industry is worth more than $1.915 trillion. Double-digit growth in the sector is expected to continue till 2022.
To survive in this fast paced business environment, you have to think outside the box. Instagram is one of the most innovative tools that any business can use today to grow its reach. If you are not yet leveraging Instagram for your internet marketing campaign, you are losing out on great opportunities to grow your ecommerce business.
Is Instagram Worth it?
Well, Instagram boasts over 700 million monthly active users (MAUs). This number has been attained within 7 short years since Kevin Systrom and Mike Krieger launched their photo sharing app. Today, 48.8% of brands have an Instagram account but the number is expected to grow to 70.7% by the end of 2017. A HootSuite report says that 75% of Instagram users took some action after looking at an Instagram advertisement.
These numbers highlight the importance of this social media platform as a marketing tool. This is a marketing technique that helps boost traffic, boost conversion rates, and build brand authority among other advantages. It is a simple strategy to design and implement yet it offers a wide range of benefits.
Automating YourInstagram Account
Truth be told, managing any social media account is a lot of work. For an ecommerce business, you already have so much on your hands and managing an Instagram account can be a herculean task. This is one reason why many businesses set up accounts and start off with a lot of hype only for interest to fizzle out as more pressing matters emerge.
If you neglect your Instagram account, you will lose credibility and the few followers you might have won over will leave. This is where automation of your account comes in handy. This is an ingenious way to earn real Instagram followers without the usual hassle associated with managing the account. The best automation service offers efficiency and flexibility in managing liking and following on your account.
It is important to appreciate the importance of staying active on your account. To get real followers for your account, you have to stay engaged, especially in your niche market. You can choose the type of accounts to follow and like. By liking posts from other accounts and following relevant accounts, you will in turn attract real followers. These can easily be converted into customers through targeted marketing.
If you own an ecommerce business, managing your Instagram account has never been easier. By automating management of your website, you will have more time on your hands to run your core business. More importantly, you will enjoy peace of mind knowing that your account is active day and night. You will never miss the chance of being a part of any trending story because you will like it and follow the account.
Harris Scott is a leading blog writer and a content marketing professional. He has written extensively on how businesses can get Instagram followers.