Applying SEO is one of the best ways to drive a larger traffic volume to your website. And knowing how to apply SEO techniques to websites is a highly valued skill. Being ranked well on search engines is essential for any blog or website, as it’s generally through search engines that new visitors will access your website.
When considering your website’s ranking on search engines, they create a domain authority (DA) score to apply to your website. Having a higher DA score will directly influence your website’s rankings in the search engine result pages (SERPs).
There are plenty of SEO tips and tricks you can apply to your website to rank higher. This article will give you some excellent off-page SEO types you can start using on your website.
What Is Off-Page SEO?
First of all, let’s discuss what off-page SEO means. There are two different types of SEO: on-page and off-page. On-page SEO refers to what you can do on your actual website to improve page rankings in SERPs. This includes creating a variety of content, tailoring that content to SEO, and website structure and architecture. All these aspects come together to boost on-page SEO.
Off-page SEO techniques are what you can do on other websites to help boost your DA score and improve page rankings. It’s things you do outside of your content to bring people back to your website from other places on the internet. Off-page SEO is how you improve your blog or website’s visibility across the web.
Top Off-Page SEO Tips
Now we know what off-page SEO means, let’s look at the top tips to improve your SERP rankings using off-page SEO techniques. You can do many different things to boost off-page SEO for your website. They all involve engaging with other parts of the web like social media or other blogs and driving people back to your site from that engagement. It’s not enough to post a blog on your website and be done with it these days. You have to promote your content and get people interested.
Social Media Engagement
Creating a voice for your brand or website on social media is an excellent way to engage with people outside of your website. It’s one of the most effective off-page SEO methods. You can share your content, people can comment on your posts, and you can gain followers. Our best advice is to create an account or page on the top social media sites like LinkedIn, Twitter, Facebook, and Instagram. Start posting and build up your following.
Relevant Backlinks
When you’re creating content for your website, you’ll be linking to other blogs and websites as part of your SEO strategy. However, Google doesn’t just consider that. Another aspect they consider is the links other websites make back to your site. They’ll look at how many there are and the quality of these links.
If lots of spam web pages link back to your content, they might associate your website with spam. So, the sites linking back to you must be high quality and relevant to your content. There are two types of backlinks to consider.
Natural Links
Natural links occur without your intervention. This is when other bloggers and websites have seen your content, think it’s good or relevant to something they’re discussing, and link to your website in their content. Google looks at these links favourably, as it can be a sign of high-quality content.
Self Promoted Links
A self-promoted link is when you share your website or blog in comments or posts around the internet. It can also be when you promote or advertise your content through other people. You can ask or pay people to share your content or discuss it on their popular web pages.
Both forms of backlinks are helpful in off-page SEO and will boost your page up SERPs.
Guest Posting
There are many high-quality blogs on the internet for people to contribute to, providing knowledge around their chosen topic. You could write a piece and contact them. Make sure you follow their submission guidelines. Writing guest posts for other blogs is a sure-fire way to improve your off-page SEO.
When you have a guest author piece, as part of the author bio, you’ll have the opportunity to link back to your website. Now you’ve established yourself as someone in the know about that topic, and you’ll generate more traffic back to your website.
Forum Discussions
Online discussion boards are hives of activity full of people talking about specific topics. If you’ve created content that would be relevant to that forum, share your content on it and see what people think. The top forums you can start engaging with are places like Yahoo Answers, Quora, Reddit, and eHow.
Once you’ve created an account, you can start answering questions relevant to your content or providing solutions for people with links back to your website.
Influencer Outreach
Bloggers and influencers with large followings are excellent people to engage with via social media. You can also comment on their blogs and ask them to do the same to you, providing feedback or commentary on the topics you’ve discussed. Doing so will give relevant links back to your website and improve rankings.
Verdict
You can apply many off-page SEO techniques to get your website a higher domain authority score. A higher DA score means better rankings in SERPs. The best advice is to set yourself up on social media, start building a following on all the leading social media websites and engage with other users.
You can build up networks in relevant forum discussions, write guest posts to be featured on other blogs, and start engaging with influencers in your industry. Promoting yourself across the web is good, but it’s even better if you create engaging content that other people want to share and discuss too.
All these tips factor into your website’s domain authority score, so get started so that you can boost your rankings!
