Creating a powerful brand identity for your business – designer tips


To make your business remembered, you need to put effort into creating a strong brand. The identity of a business is what keeps it unique. Customers seek individuality, so a company which brand looks like others won’t be as easily remembered and as selected compared to one that knows how to differentiate its position on the market. Even though there are some costs implied in creating a strong brand identity, the investment will be worth it once the outcome will start being visible.

Attracting the right customers is also a benefit of having a stable, clear brand identity. This can actually represent a challenge for people who don’t have anything to do with design, visuals or anything related to the industry. That’s why is important to find a guide that explains in simple words what you have to do to build your company’s brand identity from scratch, without messing it up. This is just what you are looking for, so continue reading in order to find more information about this topic:

What elements you should consider?

When it comes to putting together a brand identity, it’s important to take into account all the elements that compose it. For building a brand from scratch, you need to pay attention to:

  • Logos

The logo of your company is the way your customers are going to remember what you do and what your business’ name is. The logo must be representative of your company, but it also has to be simple and impactful. The core imagery behind a logo has to be so well-thought that it delivers a message in just a few seconds, without being stylized. Come up with one idea and work it out until you find the final version of it. Remember that your company’s logo will probably be present in all your materials. You want to invest time and effort into choosing the proper logo. Hiring a specialist for designing your logo is a must, considering that free logo generators are not efficient enough to come up with a unique one.

  • Colors

Next, you need to choose a set of colors that are suitable for what your brand desires to transmit. Colors can influence one’s emotions, and this is the result you want to achieve through the color palette you choose. The options are unlimited, so you just have to get creative and see what nuances look good together. A brand identity needs at least a primary color, a complementary one and an accent one. There are online random generators of color palettes that work just well if you don’t know where to start. These are free and simple to use. Take your time for making this decision.

  • Fonts

Dealing with typography can be quite tricky. Fonts actively express something, so you can’t just randomly select one. Fonts also become outdated quickly, and you have to change them regularly unless you come up with one of your own and make it a statement one. Typography must fit the logo you chose, the shape and size of your products, the color palette you selected and all other visuals of the company. Combining fonts is also complicated, since you’ll need to make them match. Get informed about serif and non-serif fonts, the way they complement each other and the current trends in terms of typography. Try until you find the fonts that work best. A brand’s font family should contain 3 different ones.

  • Icons

Icons are mostly used when designing print materials such as sales brochures, when building a website and so on. Icons should match the color palette which was previously selected. They need to be aligned perfectly with the rest of the design. Pay attention to sizing, since they need to fit the design and the fonts used. Innovative icons can create a strong visual look for your brand, so think about it. Find a design system that works good for you and stick to it from now on. Make use of images and include the logo you designed as well. Avoid stretching images too much or using low-quality ones, using them as backgrounds behind charts or text and so on. Let a designer do his job for this matter.

  • Signs and advertisements

Investing in custom signs is an absolute must. To set an identity for your company, you have to come up with materials that are directly related to your company. Having a sign designed with your own logo, your own color palette, and icons, could entirely change the way people perceive your business compared to a situation when you use simple, market-bought signs. From the signs you place on the doors and desks in your company to the one you use at your company’s front porch, design them according to your brand identity. Visit to get a better look at how custom signs look like and have yours made too.

  • Practical elements – packaging, product design

See if everything you selected fits your company’s packaging options and product design. The brand identity should complement whatever you are offering to the clients. If the brand identity doesn’t match what you are selling, your customers won’t get your message. Play with your practical elements and see if they go well with the rest of your company’s identity. Keep in mind to make things flexible. Your brand identity can evolve in the future, which means you should be able to change some things without ruining the whole design. Leave room for upgrades and make it scalable. Make everything memorable, from logo to the printed materials you use for marketing and the way you design your products.

A distinct design scheme will get your company out of anonymity. Current and potential customers will remember your brand easily and they won’t have to look twice to see who produces a certain product. Your cohesive, memorable brand identity is going to transform the way your company is perceived. Take your time to make these decisions and invest all resources into this.