The Creativity of Web Design


In days gone by, the words ‘web design’ and ‘creativity’ would have felt like an oxymoron when paired together. In today’s digital realm, however, we find ourselves in a world that is heavily image led thanks to the rise and popularity of social media platforms like Instagram and Snapchat. This trend has led to the need for businesses to be more creative than ever before when it comes to their web design and promoting their businesses online.

Whether your business is bricks and mortar or purely online, it is safe to say that the vast majority of your customers will be online, even if you aren’t. If your online presence isn’t up to scratch, you’ve already made a poor first impression which is why good quality web design is so crucial today.

Style over Substance?

Latterly, web design was a lot of style over substance but in recent years there has been a move towards websites that are easy to navigate, function as intended and look good to boot. Long gone are the websites that are cluttered with ads and are confusing to find your way around; we have welcomes the era of user friendly web design.

What else is important?

Search engines place huge importance on user experience (UX) which means businesses had to follow suit – which can only be good news for the people that have to use the sites!

If a user can find their way around your site – and ultimately find what they’re looking for – then your site has done its job. Good navigation and relevant, easy to read pages will reduce page bounce rates and can improve your overall search engine results – which makes this a really important reason to have a well-designed website.

Customer service should be front and center – while people like to browse online, many still want to speak to someone before committing to purchase or to answer queries, so make your customer service options very obvious.

In addition, you want your visitors to trust you based on the website you are present to them. Just like you wouldn’t want to buy a diamond ring from a shop in a dimly-lit alleyway, you don’t want to buy goods from a website that is broken and littered with inconsistencies.

Arguably, one of the most important parts of any website and its design is how it delivers: whether this is in the form of conversions (sales or enquirers), and the uptake of any promotions you have across the site. A website costs money, so a return on investment is vital to make it worth a businesses while.

Where does creativity come in?

There are many ways to be creative in terms of the work that you do, but does your website demonstrate this?

So much research has been done to ensure that every technical and visual element of your website is optimized based on how visitors use their site that it can be easy to think that the creativity has been removed from the process – but this isn’t true.

Making a website look good and matching a brand isn’t easy – and you need to be creative to ensure these crucial elements are achieved. When it comes to web design, Cambridge is a hub of creativity and it shows in the work that is produced by designers in the area.

Further to this, Cambridge web design is renowned for being some of the best the UK has to offer.

Being creative in an industry that is bound by rules and regulations of search engines and meeting the needs of visitors might sound difficult and be an investment for any business, but it is certainly one worth making if you are looking to get ahead of the competition today and in the future.