The Ins and Outs of Websites for Real Estate Agents


The internet plays a vital role for businesses, influencers, and brands worldwide to generate leads and sales. You have probably typed a search query on the search engine to find a hotel, a coffee place, or learn some skills. A question on preparing a particular recipe will land on a popular food website or a chef’s website. 

Generally, websites are the online showcasing platforms for businesses, brands and personalities who want people to know more about them and their products. The same applies to real estate agents; setting up a website is essential in making yourself and what you do visible to the world. 

When setting up a website for your real estate engagements, it is necessary to make it searchable and informative for your audience. In this article, you will learn the tips for creating a useful website and the benefits of a real estate website.

Here are some tips to make your website work for you:

• Make your site navigational and easy -to -use for visitors. An intuitive site will make visitors stay longer and interact with your content.

• Make your site accessible using mobile devices for visitors who want to access content on the go.

• Build on your content and information. Visitors want to get information from your site, therefore, give them what they come for.

• Use high-quality images and videos. Internet users tend to effectively different visual content than written content. You want to capture this aspect in your website to get the attention of guests and potential clients.

• Provide a method to collect visitor information like contact details and make it easy for them to contact you for more information.

For a real estate agent, managing and maintaining a website provides you with different benefits and additional insights for the real estate industry. The risks of not having a website are also many, including getting left behind on the industry’s working trends. We discuss some reasons why a real estate agent should invest in a website and build on it.

Building a Strong Online Presence

In the modern world today, with technology being the driving force behind different multi-million businesses. Millions of people in the world today are continually searching for information and things on the internet. With this ready and available audience, having a website places you online to be searched and located by users.

A significant percentage of home buyers locate these listings from an online search. Although agents make sales from referrals and repeat businesses, having a website is an added advantage. 

It promotes a strong online presence because you combine other social marketing methods with your website and increase the chances of getting found easily. You can also add additional information such as your contact details, links to other social sites, email addresses, and available listings. 

You can optimize your keyword usage for your website to show up under different categories. For example, you can maximize location keywords so that your listings show up in specific location searches. You can also schedule and use AdWords for popups whenever you have a new listing on your website or locations.

Use the Website as a Blogging Platform

Your website gives you the chance to tell people more about yourself and the real estate services you offer. The perfect way to do this is by starting a blog on your website and drawing in readers. 

Your blog can describe what you do, your areas of expertise, awards you have won, trends in the real estate business and successful listings under your wings.

You can always add much more additional information like best practices in advertising real estate listings for guests who want to learn about the real estate industry. 

Data such as what to look for in an excellent real estate agent or how to spot great listings will be helpful for your customers. The point to keep the blog running and active so that readers stay longer, keep coming and find their way to your services.

You can Connect other Social Medial Platforms to your Website

If you have a Pinterest account, an Instagram account or a Facebook account where you frequently share real estate tips and opening with great pictures, you can link these to your website. 

This way, your friends and people who follow you on your platforms can be redirected to your website when they view your posts and want additional information. This traffic is a significant sales lead and can into potential and loyal customers. Besides, people can easily share your social media posts on listings with their friends, and the friends turn to be clients.

Information Exchange Platform for your Clients

When you create advertising campaigns in the form of emails and real estate postcards, interested parties will call or email your office to set up an appointment or ask further questions. This constant exchange and the waiting time it takes for receptionists to relay more information to potential clients can turn off some people. But with websites, the information exchange is simplified.

When a potential client receives direct mail real estate postcards, a running website allows them to research about you and the listings before they set up a call or a meeting. You reduce the time spent driving to meets or calling each other to provide preliminary info like ‘how you work.’ Instead, you can show the listings and convince the clients to reach a settlement when you meet.

Ability to use Customer Relationship Management software to Generate Leads

Having a running website with your listing s and photos displayed is excellent but is not enough to place you on a competitive edge with other real estate websites. You need to incorporate CRM software into your website to have a great lead generation in the industry. 

A great example of using if Real Geeks, a lead generation software that offers user IDX (internet data exchange) and CRM to nurture leads. It also promotes social media marketing and property valuation tools.

Real Geeks can send you a real-time lead notification and allows triggers a follow up for users. It also optimizes websites to be accessible to mobile devices.


In conclusion, a website is not only functional but an excellent marketing tool for real estate agents. A well-optimized website with great content and excellent accessibility will generate leads and help make use of client referrals. With online support, your community of clients and potential clients can discuss what works for them and what doesn’t. In the end, these discussions are a great source of information for you to use to better your services.