Instagram has become a great platform for small businesses and brands to attract followers and convert them into customers. It has given small artists and entrepreneurs the perfect platform to explore their target audience, get them to check out your products and services and finally build lasting customer relationships. But how do you get from 0 followers to hundreds of customers? What’s the key to being a successful business owner with a large clientele just by posting pictures on Instagram? While there are no hard and fast rules about anything in the digital space, there are definitely some tips and patterns that have been successful for a lot of business owners. So here are some tips for you to grow your Instagram followers and turn them into customers.
- It’s All About The Photographs
Your customers are as impressed as your photography skills. Understand that Instagram is all about photographs first and captions later. Your product images have to be worth a thousand bucks, if you expect the customer to spend on it. So make sure that the photographs of all your products are top notch. This means getting the correct lighting, background, details, colours, all elements of a good photograph, on point. And never rely on a camera phone. If you think you’re not that great at photography yourself, you can always visit a photography studio in Wolverhampton and get your products photographed by professionals. But don’t compromise on photo quality at all.
- Hashtag Game Strong
Your hashtags need to be on point, accurate and smart. Don’t overdo the hashtag game, but don’t underdo it as well. Hashtags are a great way to get followers and customers to your page. This doesn’t mean that you use a hashtag for all elements of your product. For example, don’t put a hashtag regarding the colour of your product because that will not get your product to its target audience. Use hashtags that are absolutely relevant to your product or service. Make sure you don’t overstuff your hashtags.
Also, it’s a good idea to check out the competitor pages to see what hashtags have they been using that’s getting them followers.
- Connect With Your Audience
Connecting with your Instagram target audience is very important. With good content, professional photos (time to give up on your phone camera), humble replies to comments and direct messages and a pleasant digital presence is going to get your Instagram page in the good books of users, very quickly. Avoid expressing anger on trolls, respect the opinions of users and maintain an overall positive presence on Instagram.
Creating good and relatable content that’s keeping up with the ongoing trends will get your audience to relate and connect with you. You can also choose to post content that’s not directly related to your products and services, but is still interesting for the audience to consume. For example, at the time of holidays, you can post an image wishing your followers happy holidays or expressing your happiness or sadness on a global event that’s trending on Instagram. Your audience understands what is good content, so give them good content to consume so that they are regular followers of your page.
- Great Response Rate
Digitisation has made people restless and in need of urgent action. They need to see immediate action and response to their query. So you need to up your game of responding to users who have queries. For this, you should constantly have access to Instagram and make sure that you reply to direct messages and comments as soon as you can.
- Build Relationships with Influencers
Instagram influencers can make a big difference to your number of followers and eventually, customers. Get in touch with influencers who work with products and services similar to yours and get them to promote or just talk about your page. This is not similar to paying someone to promote your product, many influencers do not charge money because they do genuine product reviews. So you will have to build a relationship with them and ensure that they find your product or service worth giving a shout out to. However, each business needs an individual approach to have a successful campaign. For example, one company may achieve excellent results when working with YouTube and Facebook influencers, whereas the second may achieve more consistent results when working with Instagram or TikTok influencers. Depending on the company profile, marketing managers can work with influencers with different interests, numbers of followers, etc. It is important to know how to find influencers on Instagram and how to benefit from working with them, as they might be the face of the brand, and finding the right one is a crucial task for businesses.
Building a clientele out of followers on Instagram is a challenging task because you have to convince potential customers to buy your product just by the content you post on your page. This means no in- person conversation about how good your product is or why they should purchase it. It’s all about what’s on your Instagram page and how, that’s going to bring you customers. So your digital presence has to be top notch with no room for error.