We’re all too aware of how much our life and society in general has changed because of technology. Everything has undergone a tremendous amount of change courtesy of how revolutionary the impact of technology has been. For consumers, it’s become easier to connect with their favorite brands and let them know what they expect from their products/services. Brandson the otherhand have access to a greater database of customer perception and purchase patterns allowing them to come with even more innovative products and services.
One such innovation has been the surge in the popularity of mobile apps that allow businesses to communicate and interact with their customers more effectively. It shortens the overall communication period between the two and allows them to nurture their relationship with their customers. Salons are no different. Salons are one of those services that have been around for a considerably period. There are multiple ways that embracing the wave of the future and having their own app could benefit these salons. One can take the help of a salon app builder to achieve this. What benefits exactly can they expect from their own apps? Read on below to find out more:
Presenting Modern Trends
There’s an old saying that customers don’t really know what they want until there’s someone to tell them. This was the example that Steve Jobs gave when he was introducing the first Apple machine. For the most part, this is the reality. Customers are often satisfied with what they have and even when they’re not, they don’t know exactly what they want. Salons are one of those businesses that stand to gain enormously if they can communicate the latest trends and fashions to their customers. The most easy and efficient way to achieve that would be through a mobile app. Just think about it, you have an entire dataset of all your current and potential customers and you can begin sending them the latest trends and offering special discounts if they choose your services.
Not only is it a fantastic opportunity for growth it also represents a terrific opportunity to retain your customers. Customers likeit when brands come up with constant innovation to keep them satisfied and this is a sure fire way to achieve just that.
Building a Catalog
You can offer your customers the opportunity to look at all the different styles that you offer in a clear and chronological way. It also allows youto categorize all your options which in turn allow your present and potential customers to see what services you provide, at what rates and when can they avail these services. Doing this requires only two fundamental things i.e. a simple User Interface which makes it easy for your customers to navigate through your service. Secondly, try and use customer photos. This allows other potential customers to feel more at ease with using your service.
Loyalty & Reward Programs
Nothing satisfies customersmore than realizing that thebrand they’ve been using actually values their business. How can business make their customers feel valued? By initiating reward and loyalty programs that offer them special deals and discounts. This is likely to gain you a positive repertoire with your customers as well as any potential customers.Similarly, this can also help you gain morecustomers thanks to the positive word of mouth you’ll be getting.
This might be the most innovative service you can offer your clients. Forget cash, your clients won’t even need to carry their debit/credit cards with them. All their payments will be added to their account which will be credited at the end of the mouth. It makes the entire process of comingto your establishment a lot more appealing and convenient for your clients.