Five tips on how to boost your creativity – D&AD


Do you have some creative work to do but struggle with tackling the brief and being imaginative and original? We’ve all been there, brainstorming for hours and still being on the first page with a few words going back and forth and the deadline coming up soon. Sounds like a stressful situation. But not to worry, take a read at this article to find out how to write a compelling and flawless piece of work and put a smile on your audience’s face. 

You can use many ways and tools to enhance your writing, such as taking courses and spending time researching. However, if you have an upcoming deadline soon and you are trying to find some inspiration and get it done quickly. We got you! In this short article, you will find five top tips for enhancing your creative writing skills, which you can implement in your work soon and won’t take all day to read! 


First of all, before we get into the creative side of things, it is essential to understand the structure of the content you are writing. This is a basic fundamental to ensure your work reads well. It will also help you write more fluently and make your writing sound like a story; you want your reader to go through a journey. 

You should start with an introduction of what your piece of work will include, followed by the matter you are going to talk about, backed by data and with a didactic tone of voice, and then finish with conclusions and results. The best way to implement this is to have a little 10 to 15-minute brainstorming session with yourself before you start writing. Make some bullet points of what you will include in your work. This will also help you from one end to the next as you would have planned it out already. Avoid being stuck on what you’re going to write next by planning it out all before. 

Tell a story

As briefly mentioned in the previous point, you want to tell a story to your audience. When someone reads an article or piece of work, they can get disengaged very quickly and, most of the time, not finish reading your work. So it is essential to keep your audience engaged. You can do it by taking your readers through a journey.

You might be asking yourself, how do I do this? Good question! First of all, be yourself. Still using good vocabulary and depending on the piece of writing, informal or formal, you still want to keep your writing traditional but write as in your talking to someone and explaining something. For example, if you’re writing a blog on the best jackets to buy, you may want to start with the trends of the year, or maybe which colours suit better the season we’re in. And then, while writing the text, you will see that the products and the intent of the article will come together in a natural way.


Having a vast vocabulary is essential to ensure that your writing is engaging and becomes more creative. The use of imaginative and creative language can keep your reader entertained and even put a smile on their face. 

To do this, it is always good to think about creative adjectives, adverbs, similes, and metaphors. 

Try your best not to repeat a word and use various contrasting words. If you’re struggling, you can always research other words to use or synonyms of words that be useful in your writing. 

Check your work

After spending hours or days writing up a long piece of work, we always feel exhausted but thrilled it’s over. But wait, we haven’t finished yet! We know the feeling, you can’t wait to submit the work and for it to be over with, but you want to polish your writing and ensure it is the best version it can be. 

The best time to do this is after you have finished the draft. When writing, you may have missed critical points and different words to use. However, after you have completed the work, take a break. When spending a long time writing, it is challenging to find contrasting angles and new ideas; therefore, after taking a break, you can return to your work feeling refreshed and energised. After this, you will be able to spot any mistakes you have made or look at other ways to improve your writing and create a fine piece of work. 

Take inspiration 

Sometimes it can be tough to get that first sentence written and get going. But there is nothing wrong with looking at similar work and taking inspiration from it to give you a better idea. However, it is essential to keep the originality of your work and don’t copy its flow or theme. 

Believe in yourself and your writing abilities. Researching and reading similar work is always beneficial to ensure you are on the right track and see the quality of work. You can use this to get started on your work while simultaneously using your own ideas. And, of course, creating a better piece than your competition.