Five Tried and Tested Tips to Build Your Brand on Instagram


The Internet has changed a lot since social media websites started to get famous and with the growth in popularity these websites the number of social media platforms has also increased. Instagram is one of those social media platforms, and it has attracted a lot of audience from all around the world. When Instagram was launched in 2010 the visuals based social media platform did not get much success, but within the time and with the addition of latest features and updates Instagram became popular, and in the last two years, it has performed exceptionally well and now it has more than 800 million users. Instagram is known to be a top social media platform for marketing as well. It is a perfect place for social media marketing, and you can estimate it by the fact that it has more than 70% of the world brands using it. So all these things not just make Instagram a good connectivity platform but it also makes it an excellent platform to build your brand and business. But to establish your brand on Instagram, you have to be tricky and here below are few handy tips that can help you with your purpose.

1# Come up with an effective hashtag

Hashtags are very important for your Instagram social media marketing campaign, and they can certainly help you with establishing your brand. Many social media platforms use hashtags, and the primary purpose of the hashtag is to improve your reach and get to the people who are your target audience. While choosing a hashtag to be careful and come up with something that can become popular and will relate to your brand as well. Once you come up with the right hashtag start using it in your posts and eventually you will see your reach improving.

2# Do not overwhelm your audience

One of the main things that one should keep in mind is while running an Instagram marketing campaign you need to make sure that you are posting regularly and consistently because to grow you will have to make yourself visible. But there is one more thing that people underestimate in this regard, and that is posting too much. Posting regularly is fine but when you start posting too much you are overwhelming your audience, and it can backfire on you. So, make sure you post the right amount of content, 2 to 3 pictures a day are more than enough.

3# Interact with your followers

The next thing you need to make sure to establish your brand on Instagram is to interact with your followers. When you are trying to promote your business on any platform, your audience is everything, and it is necessary that you communicate with them. The best way of doing that is to monitor your comment sections and reply to your followers regularly. Also if someone has a problem with your product or service get to them and answer them openly. If they are asking a question about your business and brands, then reply to them as soon as possible. This will also help you develop more trust with your customers.

4# Take advantage of Instagram tools

There are many Instagram tools available out there today, and many of them are free as well. Instagram tools are made especially for Instagram, and they can help you in establishing your brand on Instagram. You can find many Instagram tools that are statistical and can give you complete analytics of Instagram account. This way you will know how to improve your campaign. Also, you can use tools that help you gain followers on Instagram fast and even tools like repost as well to share user-generated content like stuff.

5# Connect your social media accounts

You can also establish your brand on Instagram by connecting all of your social media profiles this way when you post something it will be posted on all platforms and this way you will able to drive traffic from one platform to another as well.

So as you can see Instagram has a lot of potentials, and you can always promote your business and establish your brand on it. Just follow these simple tips, and you will see the results soon.